Marketing Your School: Strategies for Effective Communication and Engagement - Cohort 2 (Fall '24)

Cohort 2: R Oct 24, R Nov 14, R Dec 12 -- 12:00 PM ET / 11:00 AM CT

Marketing Your School: Strategies for Effective Communication and Engagement is designed for schools and districts looking to effectively promote their schools. This Impact Institute explores how to reach ideal candidates, articulate the school’s mission and vision in stakeholder-friendly terms, and leverage community support to reinforce this vision. Participants will learn practical techniques for crafting compelling messages and utilizing various communication channels to highlight their school’s strengths and successes, ensuring the “good word” reaches the right audiences and fosters positive perceptions.

Learning Objectives:

• Define and communicate the unique mission and vision of your school to align with the expectations and values of prospective stakeholders.
• Engage community members and stakeholders in supporting and promoting the school’s vision through effective partnership strategies.
• Implement diverse communication strategies to effectively broadcast school achievements and positive news to a broader audience.